Beyond The Gates X Jurassic World Alive — Promotion Official Rules

These official rules (“Official Rules”) govern the promotion that is offered by “Sponsor”. The Promotion is sponsored and administered by Ludia Games Inc. (“Sponsor”), [410 Rue Saint-Nicolas, Suite 400, Montreal, Quebec, Canada, H2Y 2P5 ], publisher of Jurassic World Alive (the “Game”). Ludia is solely responsible for fulfilling Rewards. The Promotion is offered in collaboration with Mattel, Inc. (“Mattel”) and Target Corporation (“Target”) and Universal City Studios LLC (“Universal”) (together, the “Promotion Partners”).  By participating in the promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules of Sponsor, which shall be final and binding in all respects.

Universal Pictures, a division of Universal City Studios LLC, and its parents, subsidiaries and affiliates (collectively, the “Universal Entities”), are not responsible for the administration of the Promotion., the collection of entries or  fulfillment of Rewards. Any questions you have regarding the Promotion should be directed to Sponsor and not to the Universal Entities.

The Promotion is open only to legal residents of the fifty (50) United States who are 18 or older at the time of entry and are eligible to participate. A participant under that age may take part only with the permission and supervision of a parent or legal guardian, who must complete the redemption and agrees to these Terms on the minor’s behalf. Sponsor reserves the right to disqualify any entrant that Sponsor determines to be in violation of any term contained in these Official Rules or that exceeds the entry limitations.

Participants must have a valid Game account in good standing, created in accordance with the Ludia Terms of Service, and a compatible iOS or Android device.

Employees, officers and directors of Ludia, Mattel, Target and the Universal Entities, their parent companies, affiliates, subsidiaries, advertising and promotion agencies, and the immediate family members and household members of each are not eligible. The Promotion is void where prohibited or restricted by law and is subject to all applicable federal, state and local laws.

Qualifying Purchases must be made between 12:00:00 a.m. Eastern Time (ET) on November 12, 2026 and 11:59:59 p.m. ET on December 31, 2026 (the “Promotion Period”). Purchases made before or after the Promotion Period do not qualify. Online purchase time is determined by the order date and time shown in the order confirmation.

Claims for Rewards must be submitted by 11:59:59 p.m. ET on December 31, 2026 (the “Claim Deadline”) or while supplies last. Claims received after the Claim Deadline will not be honored.

Eligible Products are subject to availability at Target.com and in Target retail stores. Neither Sponsor nor the Promotion Partners guarantee product availability, and no rain checks will be issued.

A “Qualifying Purchase” is the purchase of $30.00 USD or more of Eligible Products in a single transaction during the Promotion Period. The $30.00 minimum must be made in a single transaction, and is calculated after all discounts, coupons, Target Circle offers, gift card promotions and price adjustments, and excludes sales tax, shipping, handling, delivery fees, tips and gift wrap.

“Eligible Products” are Mattel Jurassic World products, as seen in the Target Beyond The Gates portal [https://www.target.com/c/jurassic-world/-/N-4ybhy] Non-Mattel products, Target gift cards, and products not on the list do not count toward the minimum.

Qualifying Purchases must be made either:

• in person at a Target store located in the United States; or
• online through Target’s Jurassic World “Beyond The Gates” web portal at https://www.target.com/c/jurassic-world/-/N-4ybhy for delivery, Order Pickup or Drive Up within the United States.

Purchases from any other retailer, marketplace, third-party seller on Target Plus, or non-US website do not qualify.

A valid proof of purchase is an original, dated Target store receipt or Target online order confirmation that clearly shows the store or order number, the date of purchase, the Eligible Products bought, and the amount paid. Proof of purchase must be legible and unaltered.

To claim the Reward, complete these steps by the Claim Deadline:

1. Make a Qualifying Purchase during the Promotion Period (Section 4).
2. Go to https://jurassicworldalive.com/news/jurassic-world-alive-x-beyond-the-gates (the “Promotion Website”).
3. Follow the steps listed:
   1. Contact Support:
      1. In-game: Open the Settings menu and tap the Support button.
      2. Online: Go to jurassicworldalive.com, click Support, and scroll down to Contact Us
   2. Send your Receipt and Support Key
      1. Include your Support Key in your message.
      2. Add a clear photo, scan, or digital copy of your receipt. Make sure it’s easy to read.
      3. Your receipt must show:
         1. The store name
         2. The date you bought the toy
         3. Which toy you bought (the SKU or product number)
   3. Support will check that your toy is part of the offer and was bought between November 12th, 2026 and December 31, 2026.
4. Once your claim is validated, you will receive the Reward code electronically to your in-game inbox within approximately five business days. Codes are valid until December 31st, 2026.

Sponsor may verify any claim, request the original receipt, or contact Target to confirm a purchase. Incomplete, illegible, duplicate, altered or late claims will be rejected. Sponsor’s decisions on claim validity are final. Each proof of purchase may be used for only one claim, regardless of how much more than USD$30.00 was spent.

Limited quantities, maximum [1,000] gifts. One valid claim per account receives the in-game rewards, meaning one Beyond The Gates branded incubator that includes Apex DNA, Omega DNA and coins exclusively for use in the Game (“Reward(s)”). Approximate Retail Value: $80USD. The Reward is limited, non-exclusive virtual content within the Game, subject to the Ludia Terms of Service. It has no cash value and is not redeemable for cash, currency, Target or Mattel merchandise, or any other item.

The Reward is not transferable and may not be sold, traded, auctioned or exchanged. Codes obtained or used in violation of these Terms are void. No substitution of Rewards is allowed, except that Sponsor may, at its sole discretion, substitute an in-game item of equal or greater in-game value if the original becomes unavailable.

Sponsor may modify, rebalance or discontinue Game content, including the Rewards, in line with the Ludia Terms of Service. Loss of the Rewards through account deletion, suspension or Game shutdown does not entitle the participant to compensation.

Limit [one (1)] Reward per person, per email address and per Game account during the Promotion. Limited quantities, while supplies last. Multiple Qualifying Purchases do not entitle a participant to additional Rewards. If any Eligible Products are returned, canceled or refunded so that the net purchase falls below USD $30.00, the claim is void. Sponsor may revoke the Reward from the participant’s account where it has already been delivered.

Sponsor may disqualify any participant, void any claim or code, and remove any Reward if it believes in good faith that the participant has tampered with the claim process, submitted false, altered or duplicate receipts, used multiple identities or accounts, used automated means, or otherwise acted in violation of these Terms or the Ludia Terms of Service.

Sponsor is not responsible for claims or emails that are lost, late, incomplete, misdirected, filtered as spam, or not received due to technical issues.

By taking part in the Promotion, participants agree to be bound by these Terms, the Ludia Terms of Service and the Ludia Privacy Policy, and by Sponsor’s decisions, which are final on all matters relating to the Promotion. Sponsor may, with Promotion Partner approval where required, modify, suspend or end the Promotion if fraud, technical failure or any other cause beyond its reasonable control affects its fair administration. Any change will be posted on the Promotion Website.

By participating in the Promotion, entrants agree to release, indemnify, defend and hold Sponsor, the Universal Parties, and each of their respective parents, affiliates, subsidiaries, directors, officers, employees, and agents, including advertising and promotion agencies, and assigns, and any other organizations/entities related to the Promotion, as well as Mattel and Target (collectively, “Releasees”) harmless from any and all claims, injuries, damages, expenses, or losses to person or property and/or liabilities of any nature that in any way arise from participation in the Promotion or acceptance or use of a prize or parts thereof, including without limitation (i) any condition caused by events beyond Releasees’ control that may cause the Promotion to be disrupted or corrupted; (ii) any injuries, losses, or damages (compensatory, direct, incidental, consequential, or otherwise) of any kind arising in connection with or as a result of any Reward, or acceptance, possession, or use of any Reward, or from participation in the Promotion; and (iii) any printing or typographical errors in any materials associated with the Promotion.

IN NO EVENT WILL ANY OF THE RELEASEES BE LIABLE FOR ANY DIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS OR PROFITS) ARISING OUT OF OR IN CONNECTION WITH PARTICIPATION IN THE PROMOTION, WHETHER SUCH LIABILITY ARISES FROM ANY CLAIM BASED UPON CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGE. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO ALL ENTRANTS.

Personal information collected during this Promotion is subject to Sponsor’s online privacy policy, located at https://www.ludia.com/privacy-policy. Sponsor may engage third-party application providers and other vendors to administer certain aspects of the Promotion, including to verify eligibility, authenticate purchases, fulfill the Rewards and prevent fraud.

These Terms are governed by the laws of the province of Quebec, without regard to its conflict-of-law rules. Any dispute arising from the Promotion will be resolved individually, without class action, under the dispute resolution provisions of the Ludia Terms of Service. BY PARTICIPATING, PARTICIPANTS WAIVE ANY RIGHT TO BRING OR PARTICIPATE IN ANY CLASS, COLLECTIVE OR REPRESENTATIVE ACTION AGAINST ANY RELEASEE.

Questions about the Promotion or the Rewards should be sent to Ludia Support at support@ludia.com. For a written copy of these Terms, visit the Promotion Website or write to Ludia Games Inc., 410 St-Nicolas Street, Suite 400, Montreal, Qc, Canada, H2Y 2P5.